"One More Day" is a four-part, 2007 comic book crossover storyline, connecting the three main Spider-Man series concurrently published by Marvel Comics at the time. Written by J. Michael Straczynski and Joe Quesada, with art by Quesada, this story arc concludes the fallout of Spider-Man's actions during the 2007 Civil War crossover. "One More Day" starts in The Amazing Spider-Man #544, continues in Friendly Neighborhood Spider-Man #24 and The Sensational Spider-Man (vol. 2) #41, and concludes in Amazing Spider-Man #545.
After his Aunt May has been shot, Spider-Man seeks help to save her life. He encounters the demon Mephisto, who offers to save her life if Spider-Man gives him his marriage. Spider-Man and his wife Mary Jane Watson agree, and this part of their history is erased so that, effectively, they have never been married. Additionally, the demon erases the world's collective memory of Spider-Man's secret identity, which had been exposed in Civil War #2. The storyline set the stage for a restructuring of the Spider-Man titles, resulting in the cancellation of Friendly Neighborhood Spider-Man and The Sensational Spider-Man, with Amazing Spider-Man revamped as a thrice-monthly publication.
The decision to abruptly end Peter Parker and Mary Jane's marriage and the events of "One More Day" were heavily criticized upon the series' conclusion, although the artwork received praise.
Marvel Comics editor-in-chief Joe Quesada felt dissolving the Peter Parker and Mary Jane marriage and returning Spider-Man to his roots was necessary to preserve the longevity of the character for the next 20 or 30 years. Quesada said he and other previous editors-in-chief had long been seeking an opportunity to begin a new methodology in which to tell Spider-Man stories, but had not found a reasonable way to do so. Quesada said, "It's very easy to un-marry a character, or fix something like that: you just do a huge universal retcon, and say a few events in history didn't happen. But that's really not the way we do it here at Marvel." Quesada found an opportunity to address this in the events of the 2007 Civil War mini-series, which resulted in the unmasking of Spider-Man's identity to the public. Quesada knew J. Michael Straczynski was planning to end his run as a Marvel writer, so he personally approached Straczynski to propose "One More Day" as his final project.
The ideas for "One More Day" began to develop almost two years before its release, at one of Marvel's creative summits for creators and editors. Quesada, Straczynski, Brian Michael Bendis, Mark Millar, Jeph Loeb, Tom Brevoort and Axel Alonso developed the concept between them, and Ed Brubaker and Dan Slott added more at the next summit. "One More Day" was announced as the concluding storyline of Straczynski's run on Amazing Spider-Man in early 2007, and Quesada was named as the artist for the storyline. Although Quesada had become more selective in choosing projects to do as an artist since becoming editor-in-chief, he felt compelled to do the art for One More Day because he felt very close to the story, and because since he had been talking about the project for so long, he felt he "needed to put my money where my mouth is."
While no plot details were given, Marvel issued a promotional image in February that consisted solely of the line "What would you do... with one more day?" against a background of spider webbing. At a panel at the San Diego Comic Con in June 2007, Joe Quesada gave few details about the story, but described it as "a Peter-MJ story." At the same panel, Marvel editor Tom Brevoort announced that Amazing Spider-Man would become the sole main Spider-Man title, and would be published three times a month.
Due to Quesada's known dislike of Mary Jane and Peter Parker's marriage, fans began to speculate he intended to dissolve their marriage in one form or another. Quesada felt that 1987's "The Wedding!" story happened due to an editorial decision, and that Jim Shooter mirrored events Stan Lee had planned for the Spider-Man comic strip in order to maximize any publicity generated.
Straczynski surprised many when he publicly revealed: "There's a lot that I don't agree with, and I made this very clear to everybody within shouting distance at Marvel, especially Joe Quesada... there was a point where I made the decision, and told Joe, that I was going to take my name off the last two issues of the OMD arc. Eventually, Joe talked me out of that decision because at the end of the day, I don't want to sabotage Joe or Marvel, and I have a lot of respect for both of those." Quesada explained this disagreement with Straczynski, stating that their rift was primarily over the "methodology" of how to erase Peter and Mary Jane's marriage, but Straczynski was on board with the editorial mandate of undoing the Parkers' marriage.
Various Marvel writers, including Brian Michael Bendis, Mark Millar, Ed Brubaker and incoming Amazing Spider-Man writer Dan Slott had a hand in developing the story. During the course of the story's development, Quesada claims that he and Straczynski made plans to resurrect Gwen Stacy alongside Harry Osborn in the final chapter. This plot twist was discarded after numerous Marvel editors and writers lobbied for the character to remain dead. According to Quesada, Straczynski's original script for the storyline's fourth issue involved changes to continuity going as far back as 1971. Peter would have helped Harry Osborn get into rehab for his drug addiction immediately, which would have allowed a number of rewrites. Mary Jane would have remained in a relationship with Harry, Gwen would not have been killed and ultimately Peter's marriage to Mary Jane would not have taken place. Quesada realized that these changes would have far-reaching consequences for both historical and forthcoming storylines, so he made the decision to change Straczynski's story. While Peter and Mary Jane were to have remained a couple for the purposes of back-story, they were simply not a married couple. Quesada also described "One More Day" as an emotional climax of sorts and resolution for the relationship between Peter Parker and Tony Stark, who had developed a father-son-like bond during the "Civil War" storyline. However, Quesada hinted the paths of the two characters could cross again in the future due to planned storylines for Iron Man.
Quesada, answering questions for Comic Book Resources, said every story that happened in the Spider-Man canon still "counted", with the only change being that, due to the world's newly revised memories, Peter and Mary Jane did not marry due to some unknown incident and the official unmasking of his identity to the public during the 2007 Civil War mini-series has been forgotten. A "back and forth" developed between Quesada and J. Michael Straczynski in separate interviews and messages, with Straczynski outlining some of his original plans for the "retcon", and conversations he had with Quesada about the storyline. Quesada said, "We're committed to preserving as much of these stories as is humanly possible," but he added the changing of certain elements is inevitable. For example, he sees the storyline in which Mary Jane was pregnant as never having happened. Also, Spider-Man lost the organic webshooters that he gained in the "Avengers Disassembled" storyline, and the other spider-like powers that he gained in the 2005-2006 storyline, "The Other." Quesada commented that in removing those powers and bringing back Spider-Man's mechanical webshooters, he was returning "an element that [he] felt needed to be brought back into Peter's world," and that the "mechanical webshooters demonstrate Peter's ingenuity and overall smarts."
Quesada sees Peter's making a "deal with the Devil" as a villain (Mephisto) taking advantage of someone at his weakest moment. This, he feels, is a better resolution than Peter and Mary Jane getting divorced, which would indicate "they gave up on their love, that their life in love together was so awful, so stressful, so unfulfilling that they had to raise a red flag and walk away from it. They quit on their marriage and even more tragic, (they) quit on each other. Instead, we had them make a deal with the devil. 'Cause that isn't as bad." Quesada went on to say, "Peter and MJ didn't quit on their love, they sacrificed it to save a life, that to me is a pretty heroic story."
Release and delays
The four issues that comprised "One More Day" were originally scheduled to ship weekly in August 2007. The story encountered delays due to Quesada's art duties conflicting with his job as editor-in-chief. Sensational Spider-Man (vol. 2) #41 was rescheduled for release in late October, and the concluding chapter of the story, Amazing Spider-Man #545, was rescheduled for November. The issues were again delayed in late October, with Sensational Spider-Man (vol. 2) #41 and Amazing Spider-Man #545 resolicited for release on November 28 and December 27, respectively.
The events of "One More Day" began in Amazing Spider-Man #544, where Peter Parker's Aunt May is shown slowly dying from a gunshot wound sustained during the events of Civil War and "Spider-Man: Back in Black". Peter is forced to ask Tony Stark for financial assistance, and then seeks counsel with Doctor Strange. The latter informs Peter that he can do nothing to grant Aunt May her life back. However, he helps Peter seek the aid of several others including Doctor Doom, the High Evolutionary, Reed Richards, and Doctor Octopus. Peter attempts to go back in time using a magic spell without Strange's approval, harming himself in the process. Strange heals his wounds and sends him on his way, encouraging him to be by his Aunt's side at her death.
On his way to the hospital, Peter is confronted by a little girl, who says she holds the answer to his problem. He talks to the little girl, who runs off. While pursuing her, Peter encounters a group of men; a woman in red informs him these are alternate versions of himself, from alternate timelines where he never became Spider-Man. The woman in red transforms into the demon Mephisto, who tells Peter he can save Aunt May. As payment, Mephisto wants not Peter's soul, but his marriage to Mary Jane. Peter and Mary Jane are given until midnight the following night to decide their answer and, after several hours agonizing over the choice, they agree to the deal, as long as knowledge of Peter's secret identity is erased from the world. Mary Jane also whispers to Mephisto another, unspecified offer in return for Mephisto putting Peter's life back exactly how it was and "[giving] him a chance at happiness." Finally, Mephisto reveals to the couple that his disguise as the little girl was in fact their future daughter, but she will never exist because of their decision. This future daughter is not to be confused with May "Mayday" Parker (Spider-Girl). May "Mayday" Parker is the baby that Peter Parker and Mary Jane had at the end of the Clone Saga from the 1990s and would grow up to be Spider-Girl if Norman Osborn never killed her.
Mephisto then changes history so that Peter and Mary Jane never married, and no one remembers whose face is underneath Spider-Man's mask. Peter wakes up alone in bed, once again living with Aunt May. He attends a party being held for his best friend Harry Osborn (previously thought to have died in Spectacular Spider-Man #200), who introduces Lilly Hollister and Carlie Cooper. Peter glimpses Mary Jane sadly leaving the party. The guests all toast to a "Brand New Day."
One More Day received an overwhelmingly negative reaction from fans and critics. IGN reviewer Jesse Schedeen described Amazing Spider-Man #545 as "undoubtedly the worst comic Marvel published in 2007" and a "deus ex machina of the highest order." He did admit that writer Straczynski "had a great handle on the Peter/Mary Jane dynamic," making their potentially final moments mean something, and that Quesada's artistic style made sense given the dark tone. However, he also dismissed the story as "infuriating and downright disrespectful to anyone who has come to love Spider-Man comics over the years." IGN published two "Additional Take" reviews for Amazing Spider-Man #545. Bryan Joel said that he'd been a "vocal supporter" of "Brand New Day", but summarized the OMD story as "flip, weightless, and painfully brief." Richard George stated that "One More Day" "could prove to be the best example of editorial influence gone horribly, horribly wrong" and "in trying to preserve the appeal of Peter Parker, Joe Quesada has actually managed to fundamentally undermine the character." Both Joel and George agreed with their colleague in complimenting Quesada's artwork. Tim Marchman of The Wall Street Journal stated that having Spider-Man makes a deal with the devil-like Mephisto is "the rough equivalent of having Z-movie director Uwe Boll film a studio-funded prequel to Martin Scorsese's Taxi Driver.
Spider-Man creator Stan Lee praised the storyline and what he perceived as the courage its writers and creators showed in so drastically changing a popular and well-established character. Lee said changes are needed to keep a series fresh and compared the criticism from fans to the backlash Marvel Comics received when Peter Parker and Mary Jane Watson married in the first place. However, in the newspaper strip he pens, he wrote a deliberate parody of the "One More Day" retcon, revealing that it was in fact a bad dream. Peter remains married to Mary Jane in the newspaper strip.
In a roundtable review at Newsarama, J. Caleb Mozzocco agreed that Spider-Man was easier to relate to while young and single, but that retconning the marriage of Spider-Man was unnecessary due to the existence of titles such as Ultimate Spider-Man and Marvel Adventures Spider-Man. He found the story confusing, wondering how this retcon made sense in the larger Marvel Universe as Spider-Man played important roles in New Avengers and "Civil War". Kevin Huxford claimed, "you can feel editorial mandate dripping from this" and called the story "utterly ridiculous," while Lucas Siegel criticized Quesada's decision to have heroic Peter Parker make a "deal with the Devil" for selfish reasons. Richard Renteria felt that the story's conclusion was a missed opportunity "to add a new layer of guilt to Peterâs already rocky life by allowing May to finally have the send off she deserves," while Troy Brownfield felt that the storyline damaged Marvel continuity and Spider-Man's decision was "selfish and childish," not to mention "a big middle finger to the idea of marriage in comics." He speculated preferable endings to the story before concluding, "As it stands, Peter, MJ, May . . . and the readers . . . all got a raw deal." A more positive view came from Brandon Thomas, who felt that "One More Day" was "an incredibly well-told story." He praised the writing, in particular the morally ambiguous decision Peter has to make and the way he and Mary Jane deal with it together, as well as Quesada's art, which he felt set the tone of "guilt, regret, and despair." In regards to the change made in Spider-Man canon, he said, "Peter Parker being married really isnât a vital component of the mythos" and that it allowed Marvel to make "big, sweeping changes to bring things slightly more into focus and back on message."
Wizard praised the artwork, specifically the way Quesada differentiated visually between the dark and light tones before and after the retcon. However, they felt "the entire set up and execution just doesnât make sense" and failed to empathize with the characters and their decisions. They criticized the use of magic in a largely science-based book, calling it "the biggest cheat since Dallas." They also felt that the concept of making Spider-Man more accessible was undermined by the new and unfamiliar characters.
In their coverage of the storyline, UK Television's Channel 4 News also compared the reaction to "One More Day" to that of Dallas, claiming, "This controversial issue of the comic has been flying off the shelves but reaction from readers has been venomous." Channel 4 speculated that the reason for the storyline was to make the comics more similar to the financially successful films and merchandise.
Comic book historian Peter Sanderson criticized the story for using a supernatural element to retcon the marriage and not maturely dealing with the issue of divorce, arguing the writers had forgotten stories where Spider-Man dealt with his causing the death of Uncle Ben, drugs and child abuse. He wrote, "I expect there are people who are professional comics writers and editors, and people who will someday become professional comics writers and editors, who are outraged that Marvel had Spider-Man make a deal with the devil. And these present and future writers and editors will be determined to undo it. We shall see whether it takes twenty years this time, or much less." He found the story better than the Clone Saga in the respect that it altered an aspect of canon, instead of erasing it entirely. He also criticized the idea of a hero making a deal with one as evil as Mephisto, effectively the devil.
The direct sales estimates for the initial month of publication for the first issue of the storyline, Amazing Spider-Man #544, was 146,215, putting it in second place after "World War Hulk". This dropped to 110,405 with Friendly Neighborhood Spider-Man #24, 100,300 (and seventh position in number of sales) for The Sensational Spider-Man #41 and the conclusion to the storyline, The Amazing Spider-Man #545, was ranked second with estimated sales of 124,481.
Marvel posted a sneak peek at the final pages of the first post-"One More Day" issue, Amazing Spider-Man #546, and a two-page spread penciled by John Romita, Jr. entitled "Spider-Man: The New Status Quo!", which established the new continuity of Spider-Man. The retcon brings back Harry Osborn from the dead (in this new continuity, instead of having been dead he had been living in Europe for many years), and explains that although Spider-Man unmasked himself during the events of the "Civil War" storyline, no one remembers who was behind the mask. Although Quesada would initially take the position that the changes to the timeline did not have to be explained since they were the result of magic, subsequent writers would, in short order, provide detailed, in-continuity explanations for the changes.
In 2010, Quesada wrote a sequel storyline, "One Moment in Time". This story established that the only actual change Mephisto wrought upon the timeline was allowing a criminal to escape custody, causing a butterfly effect that prevented Peter and Mary-Jane's marriage as Peter was delayed in reaching the wedding, prompting Peter and MJ to reconsider marriage. The storyline also established that May was saved by Doctor Strange, who also worked with Iron Man and Mister Fantastic to create a mass mind-wipe across the globe to protect Peter's identity, using the Extremis as a dispersal system to simultaneously erase Spider-Man's identity and establish a 'psychic blindspot' that prevents anyone from realising that Peter Parker is Spider-Man, regardless of the evidence they might discover, unless Peter is unmasked in front of them.
The story has been collected into a single volume, One More Day, with an afterword by Stan Lee. The 112-page volume collects Amazing Spider-Man #544-545, Sensational Spider-Man #41, Friendly Neighborhood Spider-Man #24 and Marvel Spotlight: "Spider-Man - One More Day/Brand New Day". The hardcover was published April 2008 (ISBN 0-7851-2633-3), and the softcover in August 2008. (ISBN 0-7851-2634-1)
- "One More Day" Trailer
- Spider-man: One More Day at the Comic Book DB
- Comic Geek Speak Special Report on One More Day/Brand New Day (January 2008)