The Museum of Contemporary Art, Los Angeles (MOCA) is a contemporary art museum with three locations in greater Los Angeles, California. The main branch is located on Grand Avenue in Downtown Los Angeles, near Walt Disney Concert Hall. MOCA's original space, initially intended as a "temporary" exhibit space while the main facility was built, is now known as the Geffen Contemporary, in the Little Tokyo district of downtown Los Angeles. The Pacific Design Center facility is in West Hollywood.
The museum's exhibits consist primarily of American and European contemporary art created after 1940. Since the museum's inception, MOCA's programming has been defined by its multi-disciplinary approach to contemporary art.
Founding
In a 1979 political fund raising event at the Beverly Hills Hotel, Los Angeles Mayor Tom Bradley, Councilman Joel Wachs, and local philanthropist Marcia Simon Weisman happened to be seated at the same table. Throughout the evening, Weisman passionately discussed the city's need for a contemporary art museum. In the following weeks, the Mayor's Museum Advisory Committee was organized. The committee, led by William A. Norris, set about creating a museum from scratch, including locating funds, trustees, directors, curators, a gallery, and most importantly an art collection. That same year, Weisman and five other key local collectors signed an agreement whereby they would pledge chunks of their private collections, worth up to $6 million, "to create a museum of standing and repute."
The following year, the fledgling Museum of Contemporary Art was operating out of an office on Boyd Street. The city's most prominent philanthropists and collectors had been assembled into a Board of Trustees in 1980, and set a goal of raising $10 million in their first year; an artists advisory council was involved early on. A working staff was brought together; Richard Koshalek was appointed chief curator; relationships were made with artists and galleries; and negotiations were begun to secure artwork and an exhibition space. Following Weisman's initiative, $1-million contributions from Eli Broad, Max Palevsky, and Atlantic Richfield Co. helped securing the construction of the new museum; Broad became MOCA's founding chairman; Palevsky chaired the architectural search committee. Many of MOCA's initial donors were young and supporting the arts for the first time; a substantial number joined up at the $10,000 "founder" minimum.
Collection
Making up well over 90% of the museum's works, gifts from several major private collectors form the cornerstones of MOCA's permanent collection of nearly 6,000 works. Much of it has come from board members who donated or bequeathed key works or entire collections, or sold art to the museum at highly favorable terms.
Within months of its fall 1983 opening, MOCA was able to turn itself into an instant player in the international art world by striking a deal with one of its board members, Giuseppe Panza, who agreed to sell a group of works for $11 million and stagger the payments over five years, interest-free. The 1984 purchase of parts of the Panza Collection encompasses 80 seminal works of abstract expressionism and pop art by Jean Fautrier, Franz Kline, Roy Lichtenstein, Claes Oldenburg, Robert Rauschenberg, Mark Rothko, and Antoni Tà pies. In 1985, the museum accepted Michael Heizer's earthwork Double Negative in Nevada desert, donated by Virginia Dwan. A 1986 bequest by television executive Barry Lowen included 67 works of minimalist, post-minimalist and neo-expressionist painting, sculpture, photography and drawing by artists such as Dan Flavin, Ellsworth Kelly, Agnes Martin, Elizabeth Murray, Julian Schnabel, Joel Shapiro, Frank Stella, and Cy Twombly. In 1989, pieces by the Rita and Taft Schreiber collection were donated to the museum, encompassing 18 paintings, sculptures, and drawings by Jackson Pollock, Piet Mondrian, and Arshile Gorky, among others. Hollywood agent Phil Gersh and his wife Beatrice, both founding members, gave 13 important pieces from their collection to the museum the same year, including Pollock's early drip painting Number 3, 1948 and David Smith's 8-foot-tall stainless steel sculpture Cubi III (1961) â€" as well as works by artists such as Ed Ruscha, Cindy Sherman, and Susan Rothenberg. Finally, the museum's co-founder Marcia Simon Weisman bequeathed 83 works on paper from artists including Willem de Kooning, Barnett Newman, Jasper Johns and California-based painters Richard Diebenkorn and Sam Francis. In 1991, Hollywood screenwriter Scott Spiegel donated works by Jean-Michel Basquiat, Mark Innerst, Robert Longo, Susan Rothenberg, David Salle, among others. In 2003, the museum received the promise of a gift of 33 pieces from advertising executive Clifford Einstein, chair of MOCA's board of trustees, and his wife, Madeline; the proposed donation included works by Kiki Smith, Nam June Paik, Mark Grotjahn, Sigmar Polke, Mike Kelley, and Lari Pittman. In 2004 the museum received the largest group of artworks donated by a private collector in the its 25-year history when E. Blake Byrne, a MOCA trustee and retired television executive, gave 123 paintings, sculptures, drawings, videos and photographs by 78 artists. Over the years, major donations of art collections have come from the Lannan Foundation and through funding from the Ralph M. Parsons Foundation.
In 2000, MOCA received gifts from artists themselves, including major pieces by sculptor and performance artist Paul McCarthy, video artist Doug Aitken and photographer Andreas Gursky. Los Angeles-based artist Ed Moses made a major gift of his work to the museum in 1995, surveying nearly 40 years of his artistic development.
Included within today's permanent collection are works by further influential artists such as Greg Colson, Kim Dingle, Sam Durant, David Hockney, Kenneth Price, John McLaughlin, Robert Motherwell, Raymond Pettibon, James Hayward, and George Segal. As the Los Angeles Times declared, "There isn’t a city in Americaâ€"not New York, not Chicago, not Houston, not San Franciscoâ€"where a more impressive museum collection of contemporary art can be seen."
Exhibitions
Ever since it opened with an extensive exhibition called The First Show: Painting and Sculpture From Eight Collections, 1940-80, MOCA has been known for thematic-survey exhibitions about postwar art such as A Forest of Signs: Art in the Crisis of Representation (1989), A Minimal Future? Art as Object, 1958-1968 (1994), Reconsidering the Object of Art: 1965-1975 (1995), Hall of Mirrors: Art and Film since 1945 (1996), Out of Actions: Between Performance and the Object, 1949-1979 (1998), WACK! Art and the Feminist Revolution (2007), Art in the Streets (2011), Under the Big Black Sun: California Art 1974â€"1981 (2011), and Ends of the Earth: Land Art to 1974 (2012). The museum also organized the first major museum retrospectives of the work of Allen Ruppersberg (1985), John Baldessari (1990), Ad Reinhardt (1991), Jeff Wall (1997), Barbara Kruger (1999), and Takashi Murakami (2007). In addition there were also monographic shows like an ambitious installation by Robert Gober in 1997, or a revelatory survey of Sigmar Polke's photographic work in 1995. Since many of those shows traveled to New York and other cities in the U.S., like the show of Robert Rauschenberg combines that opened in Los Angeles in 2006, MOCA became known as "one of the greatest feeder museums in the country". In 2010, the museum canceled a planned retrospective of influential yet under-recognized artist Jack Goldstein to commission artist and director Julian Schnabel to curate a survey of works by actor and artist Dennis Hopper, and in 2012, actor James Franco curated a tribute exhibition to James Dean, two projects that have been widely criticized for their emphasis on pop and celebrity culture. Of all solo shows on view over the period between January 2008 and December 2012, only about 28% were devoted to female artists.
Besides artists' retrospectives and art historical investigations, under chief curator Paul Schimmel, MOCA has mounted various multiartist theme shows on provocative or challenging topics. Helter Skelter: L.A. Art in the 1990s, a 1992 exhibition focused on the dark side of contemporary life as portryed by artists like Mike Kelley, Paul McCarthy and Chris Burden, involving themes such as alienation, dispossession, and violence. Out of Actions: Between Performance and the Object, 1949-1979, a landmark historical survey presented in 1998, tracked the work of about 150 artists and collectives for whom public performances, in its links to painting, sculpture, dance and theater, and the creative process were far more important than well-crafted objects. Public Offerings, in 2001, explored the phenomenon of youthful creative energy in an overheated art world where stars are created before they leave art school. In ECSTASY: In and About Altered States (2005), some of the artists' works represented altered states of mind that they have experienced under the influence of drugs or hypnosis. //WACK! Art and the Feminist Revolution, held in 2007, was the first major retrospective of art and the feminist revolution.
Locations
MOCA Grand Avenue
The MOCA downtown Los Angeles location is home to almost 5,000 artworks created since 1940, including masterpieces by classic contemporary artists, and inspiring new works by emerging and mid-career artists from Southern California and around the world. The MOCA is the only museum in Los Angeles devoted exclusively to contemporary art.
In 1986, the celebrated Japanese architect Arata Isozaki, who had never worked on a project in the United States before, completed the downtown location's sandstone building to international critical and public acclaim, marking a dramatic achievement in the contemporary art world and heralding a new cultural era in Los Angeles. Its chief exhibition spaces are under the courtyard level, lit from above by groups of pyramidal skylights.
The construction and $23 million cost of the MOCA Grand Avenue building was part of a city-brokered deal with the developer of the $1 billion California Plaza redevelopment project on Bunker Hill, Bunker Hill Associates, who received the use of an 11-acre (45,000Â m2), publicly owned parcel of land. On the grounds that the law said that 1.5% of the construction costs of new buildings had to be spent on fine-arts embellishments, MOCA's board of trustees had struck a deal with the Community Redevelopment Agency to have the project developer build a 100,000-square-foot museum, designed by an architect of the trustees' choice, at no cost to the museum. In return for the free building, the agency required the trustees to raise $10 million for an operations endowment. Original plans had been for the building to open in time for the 1984 Summer Olympics. However, the project broke ground in 1983 and completed the museum, Omni Hotel and the first of two skyscrapers (One California Plaza) by 1986. The second skyscraper (Two California Plaza) was completed in 1992. Nancy Rubins' monumental stainless-steel sculpture "Mark Thompson's Airplane Parts" (2001), purchased by MOCA in honor of founding member Beatrice Gersh in 2002, was installed at the museum's plaza.
The Grand Avenue location is used to display pieces from MOCA's substantial permanent collection, especially artists who did much of their work between 1940 and 1980. There is also an extensive set of rooms used to display temporary exhibits, usually a major retrospective of an important artist, or works connected by a theme.
The Geffen Contemporary at MOCA
While the Grand Avenue facility was being planned and under construction, MOCA opened an interim exhibition space called the "Temporary Contemporary" in the fall of 1983. The new space was located at the edge of a warehouse district in which many Los Angeles artists worked at the time. On November 17, 1983, the museum inaugurated the building with a Shinto purification ceremony, a ritual often held at groundbreakings in Little Tokyo, as a symbol of mutual recognition between the Japanese community and the museum. The first public program was a commissioned collaboration, "Available Light" by Lucinda Childs, Frank O. Gehry, and John Adams followed in November 1983 by the inaugural exhibition, "The First Show: Painting and Sculpture from 1940â€"1980" curated by Julia Brown. The building had been originally constructed in the 1940s as a hardware store and subsequently used as a city warehouse and police car garage, the "TC", as it became informally known, is leased from the city for five years for $1 a year.
Southern California architect Frank Gehry led the renovation of the Albert C. Martin, Sr.-designed 1947 Union Hardware buildings. Gehry left the exteriors intact, except for new entrance doors, and built a canopy of chain-link fencing and steel trusses over the closed-off street, to form a partially shaded plaza. There are two large, open gallery spaces, illuminated by industrial wire-glass skylights and a row of clerestory windows along the south wall. The intricate structural network of steel beams and supports has been left exposed, serving as support for the many movable display walls and lending a sculptural effect. A steel crane rail, left over from the building's hardware days, remained in place. The loading docks now serve as the lobby. The Temporary Contemporary immediately captivated critics and museum patrons alike with its accessibility, informality and lack of pretension. Writing in The New York Times, John Russell referred to it as "a prince among spaces", and William Wilson of the Los Angeles Times wrote that it "instantly had the hospitable aura of a people's museum." In the view of many, these two appraisals have been borne out in the ensuing years. The New York Times later wrote that "[m]ore than any event in recent decades, the Temporary (now known as the Geffen Contemporary) changed the cultural face of Los Angeles".
Due to the popularity of the Temporary Contemporary and extraordinary suitability of the building for exhibiting contemporary art, the museum's board requested that the City of Los Angeles extend MOCA's lease on the facility for 50 years, until 2038. That request was granted in early 1986, and in 1996 the city extended the lease even further. Also in 1996, MOCA received a $5-million gift from The David Geffen Foundation in support of the museum's endowment drive, and in recognition of this extraordinary gift, the Temporary Contemporary was renamed The Geffen Contemporary at MOCA.
The 55,000-square-foot facility gives enormous latitude to artists and encourages experimentation. It is the largest of the three MOCA locations and is ideally suited to large-scale sculptural works and conceptual, multi-media or electronic installations. It is typically used to display more recent works, often by lesser-known artists, and works which require a large amount of space. Some of these works are designed specifically for the Geffen Contemporary's space.
MOCA at The Pacific Design Center
In 2000, MOCA opened a 3,000 sq ft (280 m2). exhibition space at the Pacific Design Center in West Hollywood to present new work by emerging and established artists as well as ancillary programs based upon its major exhibitions and renowned permanent collection. A recent focus has been on design and architecture. MOCA also utilizes the 384-seat PDC auditorium for a range of public programs.
Programs
Sunday Studio
On the first Sunday of each month from 1pm to 3:30pm, Sunday Studio workshops typically begin with an interactive, discussion-based "spotlight" tour, highlighting selected works from a current exhibition. Next, participants of all ages work collaboratively to create art in response to the work they've seen.
Designed and taught by artists, these innovative, process-oriented workshops extend the gallery experience and frequently include special activities such as musical performance, movement, and other multidisciplinary approaches to works on view. The program is offered in English and Spanish.
Big Family Day is an annual spring culminating event for all of MOCA's school and community partnership programs. Featuring student docents, entertainment, music, artmaking and a student art exhibition, this event usually attracts over 1,000 participants, including MOCA members, their families, and the community at large.
Sunday Studio events are held at Grand Avenue unless otherwise stated in the bimonthly calendar or on the website.
Teens of Contemporary Art (TOCA)
Teens of Contemporary Art is an open gathering of high school students interested in learning more about contemporary art with their peers. The group meets each month for exhibition explorations, art workshops, discussions about contemporary art, and events planning. An advisory council of teens identifies the topics and issues addressed at the monthly sessions. All TOCA participants get free admission to the museum.
TOCA events are the second Sunday of every month.
MOCA Apprenticeship Program (MAP)
Each year the MOCA Apprenticeship Program (MAP) creates a supportive artistic community for a small, diverse group of high school students. During this nine-month internship program, apprentices meet weekly with MOCA staff and guest artists, undertake individual and self-directed projects throughout the museum and discover more about contemporary art, MOCA, and their own professional future. Apprentices are considered staff and are paid an hourly wage. MAP participation is available by application only. Applications are available and due in the spring of each year.
Engagement Party
Engagement Party (2008-2012) was a free public program that presented new work by emerging Southern Californiaâ€"based artists working collectively and collaboratively. The program offered artist collectives three-month residencies during which they presented public programs at MOCA Grand Avenue and the Geffen Contemporary at MOCA on the first Thursday of each month from 7 to 10pm. Collectives employed many different mediums, disciplines, and strategies during their residency, resulting in programs that included performances, workshops, screenings, lectures, and many other activities emerging from the group's particular focus.
Participating Artists: Finishing School, Knifeandfork, OJO, Slanguage, My Barbarian, Lucky Dragons, Ryan Heffington + the East Siders, and The League of Imaginary Scientists, Neighborhood Public Radio, The Los Angeles Urban Rangers, Liz Glynn, and CamLab.
Women in the Arts
The Women in the Arts event, established in 1994 by the MOCA fundraising arm the MOCA Projects Council, is a benefit for MOCA’s educational programs and generally draws more than 600 people from the fields of art, fashion, philanthropy, film and other areas of entertainment. The Award to Distinguished Women in the Arts recognizes women providing leadership and innovation in visual arts, dance, music and literature. Artist Jenny Holzer designed the bronze plaque, which features one of the artist’s truisms: “It is in your self-interest to find a way to be very tender.†Past recipients include collector Beatrice Gersh (1994), editor Tina Brown (1997), choreographer Twyla Tharp (1999), actress and director Anjelica Huston (2001), and artists Barbara Kruger (2001), Yoko Ono (2003), Jenny Holzer (2010), and Annie Leibovitz (2012).
Management
Director
Philippe Vergne was announced as MOCA's new director on January 15, 2014 and began work at the museum in early March. He was formerly the director of the Dia Art Foundation in New York. Maria Seferian served as interim director from September 2013 to March 2014, while the institution underwent the search for its next director. She has been counsel to the museum since 2008. Jeffrey Deitch served as director of MOCA from June 1, 2010 through September 1, 2013. On July 24, 2013 he told the board of his decision to leave. Prior to joining MOCA in 2010 Deitch was a New York art dealer. Deitch has come under fire recently for the quality of his shows and his clash with Paul Schimmel, the museum's long-time chief curator with a 22-year tenure at MOCA. Eli Broad's and Jeff Deitch's infamous firing of the respected curator on June 28, 2012 led to an exodus of trustees, committee members and a maelstrom of criticism in the community.
Between 1999 and 2008, Jeremy Strick led the institution. Before that, Richard Koshalek served as director, deputy director and chief curator from 1980 to 1999. Pontus Hultén was founding director between 1980 and 1982.
Board of Trustees
MOCA has a two-tiered system for board member contributions. Annual board member dues are $75,000, plus a one-time entry fee of $250,000 or $150,000 for new members (international trustees pay less). Artists joined collectors to found the museum in 1979, and it has since strived to include artists on its board (starting with Sam Francis and Robert Irwin); artist trustees are not required to pay dues. Life trustees, honored for significant service to the museum, are excused from paying dues but do not have a vote. Four others, museum director Jeffrey Deitch, chief financial officer Michael Harrison, the Mayor of Los Angeles, and the Los Angeles City Council President are ex-officio members. The two elected officials have votes; their presence on the board is a condition for MOCA's long-term $1 a year lease on the Geffen Contemporary building. In accordance with a policy enacted in 1993, trustees serve three-year, renewable terms and rotate off after six years; they are generally invited to return after one year.
Jointly headed by television producer Maria Arena Bell and Hollywood entertainment lawyer David G. Johnson, MOCA's board of trustees has built its membership in recent years, including the arrival of billionaire Wallis Annenberg, Victor Pinchuk, Steven Cohen, Fred Sands and Heather Podesta. As a result, the board has a combined net worth far in excess of $21 billion. Despite this addition of wealthy art collectors to the board, contributions and grants to the museum have fallen recently and Broad missed two quarters of payments of the money he promised MOCA. All of the artist members of the boardâ€"John Baldessari, Barbara Kruger, Catherine Opie and Ed Ruschaâ€"resigned in 2012, in response to developments at the museum under the leadership of Jeffrey Deitch, including the termination of senior curator Paul Schimmel. In 2014, Baldessari, Kruger and Opie resumed their positions on the MOCA board. Also, fellow artists Mark Grotjahn and Mark Bradford were elected to MOCA's board over the course of 2014.
Funding
Unlike the Los Angeles County Museum of Art, which is partly controlled by the county, MOCA receives minimal government funding and does not have a steady source of funds. Its annual budget has grown to exceed $20 million, but it relies on donors to pay about 80% of its expenses. MOCA's budget for the fiscal year 2011 was $14.3 million, the museum’s lowest spending since the 1990s. In 2011, the museum reported net assets (basically, a total of all the resources it has on its books, except the value of the art) of $38 million.
In December 2008, during the world financial meltdown, newspapers reported that the museum's endowment, which partly depended on stock investments, had dropped and that museum had fiscal problems Partly in violation of state law, the museum lost $44 million of their $50 million endowment over nine years, Deficits mounted at the rate of $2.8 million a year on average from mid-2000 to mid-2008. Amid speculation that the museum may close its doors, deaccession artworks, and/or merge with another institution, a grassroots, artist-led organization called MOCA Mobilization petitioned for MOCA to remain independent and keep its collection intact.
The Attorney General's office, to whom Eli Broad had been a campaign contributor, investigated MOCA. Ultimately, although the investigation was closed with no disciplinary action (Board members were asked to take a voluntary training in their fiduciary duties), just the report of the investigation in the Los Angeles Times had an enormous impact â€" donors fled and the trustees, in the maelstrom, accepted Broad's terms for control of the institution in exchange for his promise to donate money. Broad, MOCA's founding chairman from 1979 to 1984 and life trustee of the museum, offered $30 million in a staggered donation, $15 million as matching donations. An agreement with Broad was tentatively reached on December 18, but another possibilityâ€"a merger with the Los Angeles County Museum of Artâ€"had not been ruled out. On December 23, the museum announced that it had accepted Broad's offer and would be making a number of significant changes to its leadership. Director Jeremy Strick resigned, and a new position of chief executive officer was created for Charles E. Young, former chancellor of the University of California, Los Angeles. Broad required compliance with strict financial terms, but did not demand Strick's resignation or Young's appointment as a condition. Hired for a limited term, Young oversaw layoffs and cutbacks in the exhibition schedule that reduced MOCA's budget from more than $24 million to less than the $16 million in 2011. In a departure from past practice, when MOCA would schedule shows before funding had been secured, it has adopted a policy of committing to exhibitions only after at least 80% of its projected budget has been lined up.
The departure of respected curator Paul Schimmel on June 28, 2012 led to an exodus of trustees, committee members and a bombardment of criticism in the community. And because Broad himself has defaulted on his promised payments to MOCA that expire in 2013 the viability of the institution has come into question under Broad's leadership. As of late 2012, the Museum of Contemporary Art and the private University of Southern California are in talks about a possible partnership.
Attendance
MOCA exhibitions draw roughly 60% of their visitors from the L.A. area; their attendance totaled 236,104 in 2010, up by nearly 90,000 over the previous year.
